So I started asking myself who actually tries to do more with less? or who even does it unconsciously. Doing less with more is quite a broad philosophy but it generally can be encapsulated by being more efficient.
"Why has an oak tree not produce a leaf that is square?so that it can spread itself as far as it can. An average full grown oak tree has between 3-5 acres of leaf surface. Even though it only occupies a much smaller surface than that."
Mark Evans, Permaculture Design
Seen as the sun moves across the sky, the oak tree has worked out that maximum sunlight is achieved by having leaves in an irregular pattern rather than square, reduces over shadowing.
How we can stack a much larger surface into a small area by playing with pattern.
"The electronics industry for example are constantly redesigning and reducing the size of microchips and controllers and gadgets are generally getting smaller and more efficient. This naturally reduces the amount of raw materials used, the amount of transport required, and the energy required to power the product is generally reduced. A few years ago lots of people bought satnavs and tom toms - shame when you can now have it on your mobile as an app for free!!! There are many examples of this."
Partner Manager at Cloudapps (Sustainability Reporting Software reduces operational costs, enhances brand value and eliminates compliance risk.)CloudApps - Align. Engage. Sustain.